Direct Mail

Amidon matches each print component to the right equipment, saving time and money on your direct mail project.

We are not a one-size-fits-all shop. We’ll suggest sizes and alternative stocks that can save you money, while helping you design a response vehicle that increases profitability with customized reply cards.

Our formats allow enough space to offer choices and create the motivation to act. And we’ll make it easy for them to respond with personalized, targeted mailing.  Our inkjet system offers crisp type and images up to 1200 dpi, and we can deliver up to 23” of variable copy.

Perfect for Nonprofits, Publishers, Merchandisers, Media Companies, Insurance, Health & Financial Services, & B2B

• Self-Mailer & Two Way Mailer — with return envelopes
• Application or Order Forms Envelopes
• Mini-Mag Booklets and Brochures — with or without return envelopes
• Postcards & Over-Sized Postcards
• Coupon Mailers with multiple perfs
• Unique die-cut formats like Perf N Peek & Pop-ups
• Fragrance — scent strip or scratch & sniff
• Natural gas scent for Utility Companies to educate about gas leaks
• Custom Printed Bags — sent as a direct mail piece, folded and tabbed for a fund-raising campaign

Increase your direct mail response rate

The longer your audience interacts with your direct mail piece, the more likely they are to respond. Our web printing and in-line finishing encourages readers to interact with your message.

By offering your audience a secret door to open, a shutter to lift or a hidden panel to reveal, our unique self-mailers engage your prospect — keeping your offer in-hand, rather than in the recycle bin. The attached return envelope acts as another reminder or convenient way to respond.

Helpful direct mail resources

• RIBBS
• PostalPro, new primary source for USPS mailing information
• DMM, Mailing Standards of the United States Postal Service
  Domestic Mail Manual
• USPS Postal Explorer
• USPS Price List, Domestic and International

“Direct mail is twice more likely to engender trust than email. Post is also seen as more memorable and authoritative.”

*David Cole, MD of fast.MAP

85%

of consumers sort through and read selected pieces of mail every day

Research by Mail Print

73%

of consumers prefer mail for receiving new product announcements or offers from companies they do business with

International Communications Research survey

48%

of people retain direct mail for future reference*

Brenda Morgan, The WordTech Group

The top three actions consumers take after receiving direct mail from a brand they’re interested in:

44%

visit a brands’ website

34%

search online for more information about the product

26%

keep the mailing for future reference

Direct Marketing Association (DMA)